I enjoyed their discussion of how law librarians are using social networks to connect with communities and each other. My personal interest is how law firms are using social networks, so I found this little tidbit interesting:
Lawyers are also active in social networks. MySpace includes several profiles of law firms promoting their services. Many law firms, including Skadden, Arps, Slate, Meagher & Flom and Baker & McKenzie, have formed Facebook networks which feature hundreds of members. Such networks could be used not only for members of the law firm itself, but also to keep law firm alumni informed about firm activities and to maintain connections with former attorneys.
I had a look, and found a number of Facebook sites for Skadden Arps (you will need a Facebook account to view these pages I believe):
- Skadden Alumni
- Skadden, LA - Summer Associates
- Skadden DC - Summer
- Skadden Summer Students 07
- Skadden Trainees 2008
A similar search for Baker & McKenzie Facebook groups:
- Baker and Ex-bakers
- Baker & McKenzie Trainees 08-09
- ex Baker & McKenzie
- Baker and McKenzie vac scheme
- Baker & McKenzie Future Trainees - Sept 07
- Baker & McKenzie Summer Interns July 2007
- Baker & McKenzie Summer Clerks 06/07
- Baker & McKenzie Intake 2
- Baker & McKenzie APSAM 2007
- Baker & McKenzie 2007 Summers, Unite!
- Baker & McKenzie Summer Intern August 2007
In both cases I think the firms' thinking is correct, that if the law students are on Facebook, that is the place to get them connecting one with another before and during their summers. If they have a large turn-over of associates who do not stay, then keeping them connected with an alumni site on Facebook is a good idea. But, keeping a group active on Facebook is no easy task. One has to send out periodic messages, and create real-world events, to keep them engaged and coming back. Easier said than done. Especially if these same people end up in an office together and get used to the law firm email culture.
I am sure there are other law firm groups springing up, if not by design then organically by firm members starting up groups. Any others I should know about?