Sunday, April 04, 2010

Targeting Facebook to Different Audiences

I can't believe how long it has been since I've written to all of you! March was a whirlwind, and April promises to be much the same.

I noticed this video in Tod Maffin's latest newsletter and thought I would share with all of you. It answers a big question I have had for a while--how to accept all those Facebook friend invitations but not necessarily share everything with everyone. I originally tried to keep Facebook only for personal friends, but over time a lot of business contacts and people I have not yet met have invited me to be their friends. I've been wondering what to do.

In this video Tod shares what he calls "Friend Splitting", putting friends (i.e. friends, family and contacts) into different groups and both watching the groups as separate feeds and allowing them to see different content from your page without starting more than one account. It is a fantastic solution. As Tod points out in his newsletter, a lot of people create more than one Facebook account to achieve this, but it is against Facebook's terms of service and they will close accounts if they find you having more than one.

Anyway, watch this short screencast to see how it's done.