King Gary - high school student spoke at "15 Minutes of Fame" session at the Mesh conference about passion for Web 2.0, and how the web can empower an individual.
- you need to be flexible and keep things simple
- today's web empowers people, gives them a voice with a blog
- today's collaboration allows anyone participate with Web 2.0
- his generation is becoming increasingly influential with Web 2.0
- teenagers more willing to experience websites and web-based applications; they have more time
- you have to target this age group if you want your website to have maximum exposure
- now important to change our perspective
- important for adults and teenagers to be invited to participate in the creation of the web
Great talk, Gary!! Thanks for bringing another perspective to Mesh.
Tag: Mesh06
Tuesday, May 16, 2006
Favorville : People Helping People
Favorville : People Helping People
Ask for a favour or give a favour. Drill down by city and community. Helping to build communities.
Ask for a favour or give a favour. Drill down by city and community. Helping to build communities.
The Future of Marketing
Keynote Conversation: The Future of Marketing
Stuart MacDonald talks with Steve Rubel of Edelman and Micropersuasion.com
Tuesday, May 16, 2006
Intro: Blog Micropersuasion is ranked 69th on Technorati. Steve is recognized as a thought leader of global media.
What is “Micropersuasion”? – we’ve talked for years about mass persuasion; however, one voice is just as essential.
Everyone blogs for different reasons. To use this medium for marketing, you have to understand why they are blogging. You have to understand the medium. It is about befriending the community. The new model is to give something to the community, and they will create some buzz.
Blogging is just one piece of the pie. Consumers are going to talk to each other and trust each other. A study shows we trust our peer most. Smart to build tools for people to find each other.
Clients and agencies are facing a host of challenges.
SM: What is working?
A lot of money is going to TV advertising, but a lot of it is changing. Word of mouth is working; PR is working. Online is the “great white underbelly” of marketing, where a lot of dollars are going. Marketing and PR are not dying; they are just being spread out.
SM: With the blogosphere, how do you deal with issue management. Small issues spin off into great big issues.
There is a lot of fear of this. It is not just horror stories; there are also success stories. Clients need to see cases.
SM: How do you know who is credible?
The community will tell us who is credible and who is not. Not just the big blogs, but all blogs. The minute he would write something consistently false, traffic would go elsewhere.
SM: It is a red herring; there are millions of blogs and who should I be talking to and who should I read?
It is not a numbers game. The biggest blogs are not necessarily the most credible. Some of the blogs with a more narrow readership are more deeply engaged with those people. You need to find which ones fit in best with your industry, your market.
He has seen some companies set up money for community marketing. Eg. Marketing dept. at Lego knows the hundred top on-line Lego evangelists.
Your ranking will depend on number of links coming into your site. Bloggers can have a big influence on this, can bring in a lot of traffic.
SM: What needs to happen in this agency / client world to wake people up to realize there are hundreds of thousands of people engaging in this way?
They are starting to wake up. They just have to decide whether they want to invest in it. Companies have to get it into their heads that narrow is good/ niche is good.
SM: This is still very early days. The Wal-mart situation was telling.
Recap: he runs a war room out of DC for Wal-mart. They have identified the most avid pro- and con-Wal-mart bloggers. They were keeping the bloggers in the loop with daily email. They found the bloggers were just cutting and pasting the message without attributing it to Wal-mart.
If there is a certain amount of buzz around something it is picked up in the press such as the New York Times immediately.
SM: MySpace doesn’t seem to register yet. What is happening with MySpace?
MySpace is just one piece of social software puzzle. It could be Flickr or YouTube. You have to look where people are hanging out and market there. Whatever you do with social community, you have to do things on the term of the community. Otherwise you could get laughed at and booted out of the community. You need to fund something of importance to that community.
Strumpet.com – a pool running to see how long Steve will last in his position at Edelman. He recognizes as a blogger that he lives in the public. With that, you have to take your lumps. The lesson for marketers is that, if you are going to engage the community, you’ve got to take the good with the bad.
Secondlife – a simulation game where you live your life. It came out of nowhere. The potential is terrific providing you can find an acceptable way to the community to engage. Eg. Some companies are buying up islands or stores. It will be right for some markets and not others.
Do bloggers need to learn new skills? No – they do what they do, they live their lives. Cannot be expected to learn a whole new skill set.
Whenever bloggers are taken and given a more elevated role, generally they will be a little more careful when they are blogging on behalf of an organization. They do still have to be real. You encourage them to be authentic, to give the good, the bad, and the ugly.
The ROI is never going to pay out. How do you convince clients to take the plunge? Ten years ago we talked about Internet advertising, we had the same issue. The metrics have to come in. He would measure conversations, engagement with the community. He suggests subsidizing things for the market.
How do you represent the masses when it is the educated tech elite doing the talking? Are you worried about engaging only a subset of the market? It is not an either/or situation. You still fund the traditional mediums.
Pay for play goes on in the “real” editorial world. There will be those incidents in the blogosphere. What do you think if it becomes prominent in the blogosphere? He recommends not going that way; it would become a polluted environment. Eg. Writing positively about a product for pay. Unless the rest of the world overnight changes, recommends not doing this.
Community ROI – if you can create passionate users, you get huge ROI. Comment on the techniques being used today? How many times was a conversation created with an influential person, and what kind of echo effect did that have? MSN, Google and Yahoo! – look at ranking. It will come back to whether people bought more products.
Is ROI baked into requirements by clients? Definitely. It may also exist in a way not invented yet.
Who has done it the worst? Anyone who has created a fake blog, or a character blog e.g. Captain Morgan ran for U.S. president. They are great for ad campaigns, but not for blogging. Put the real people in the blogs.
Getting people unrelated to a product blogging about it? He has not tried it, but it may be a way of widening the market, bridge to a higher audience providing it fits under the umbrella of the issues you are involved with.
Tag: Mesh06
Stuart MacDonald talks with Steve Rubel of Edelman and Micropersuasion.com
Tuesday, May 16, 2006
Intro: Blog Micropersuasion is ranked 69th on Technorati. Steve is recognized as a thought leader of global media.
What is “Micropersuasion”? – we’ve talked for years about mass persuasion; however, one voice is just as essential.
Everyone blogs for different reasons. To use this medium for marketing, you have to understand why they are blogging. You have to understand the medium. It is about befriending the community. The new model is to give something to the community, and they will create some buzz.
Blogging is just one piece of the pie. Consumers are going to talk to each other and trust each other. A study shows we trust our peer most. Smart to build tools for people to find each other.
Clients and agencies are facing a host of challenges.
SM: What is working?
A lot of money is going to TV advertising, but a lot of it is changing. Word of mouth is working; PR is working. Online is the “great white underbelly” of marketing, where a lot of dollars are going. Marketing and PR are not dying; they are just being spread out.
SM: With the blogosphere, how do you deal with issue management. Small issues spin off into great big issues.
There is a lot of fear of this. It is not just horror stories; there are also success stories. Clients need to see cases.
SM: How do you know who is credible?
The community will tell us who is credible and who is not. Not just the big blogs, but all blogs. The minute he would write something consistently false, traffic would go elsewhere.
SM: It is a red herring; there are millions of blogs and who should I be talking to and who should I read?
It is not a numbers game. The biggest blogs are not necessarily the most credible. Some of the blogs with a more narrow readership are more deeply engaged with those people. You need to find which ones fit in best with your industry, your market.
He has seen some companies set up money for community marketing. Eg. Marketing dept. at Lego knows the hundred top on-line Lego evangelists.
Your ranking will depend on number of links coming into your site. Bloggers can have a big influence on this, can bring in a lot of traffic.
SM: What needs to happen in this agency / client world to wake people up to realize there are hundreds of thousands of people engaging in this way?
They are starting to wake up. They just have to decide whether they want to invest in it. Companies have to get it into their heads that narrow is good/ niche is good.
SM: This is still very early days. The Wal-mart situation was telling.
Recap: he runs a war room out of DC for Wal-mart. They have identified the most avid pro- and con-Wal-mart bloggers. They were keeping the bloggers in the loop with daily email. They found the bloggers were just cutting and pasting the message without attributing it to Wal-mart.
If there is a certain amount of buzz around something it is picked up in the press such as the New York Times immediately.
SM: MySpace doesn’t seem to register yet. What is happening with MySpace?
MySpace is just one piece of social software puzzle. It could be Flickr or YouTube. You have to look where people are hanging out and market there. Whatever you do with social community, you have to do things on the term of the community. Otherwise you could get laughed at and booted out of the community. You need to fund something of importance to that community.
Strumpet.com – a pool running to see how long Steve will last in his position at Edelman. He recognizes as a blogger that he lives in the public. With that, you have to take your lumps. The lesson for marketers is that, if you are going to engage the community, you’ve got to take the good with the bad.
Secondlife – a simulation game where you live your life. It came out of nowhere. The potential is terrific providing you can find an acceptable way to the community to engage. Eg. Some companies are buying up islands or stores. It will be right for some markets and not others.
Do bloggers need to learn new skills? No – they do what they do, they live their lives. Cannot be expected to learn a whole new skill set.
Whenever bloggers are taken and given a more elevated role, generally they will be a little more careful when they are blogging on behalf of an organization. They do still have to be real. You encourage them to be authentic, to give the good, the bad, and the ugly.
The ROI is never going to pay out. How do you convince clients to take the plunge? Ten years ago we talked about Internet advertising, we had the same issue. The metrics have to come in. He would measure conversations, engagement with the community. He suggests subsidizing things for the market.
How do you represent the masses when it is the educated tech elite doing the talking? Are you worried about engaging only a subset of the market? It is not an either/or situation. You still fund the traditional mediums.
Pay for play goes on in the “real” editorial world. There will be those incidents in the blogosphere. What do you think if it becomes prominent in the blogosphere? He recommends not going that way; it would become a polluted environment. Eg. Writing positively about a product for pay. Unless the rest of the world overnight changes, recommends not doing this.
Community ROI – if you can create passionate users, you get huge ROI. Comment on the techniques being used today? How many times was a conversation created with an influential person, and what kind of echo effect did that have? MSN, Google and Yahoo! – look at ranking. It will come back to whether people bought more products.
Is ROI baked into requirements by clients? Definitely. It may also exist in a way not invented yet.
Who has done it the worst? Anyone who has created a fake blog, or a character blog e.g. Captain Morgan ran for U.S. president. They are great for ad campaigns, but not for blogging. Put the real people in the blogs.
Getting people unrelated to a product blogging about it? He has not tried it, but it may be a way of widening the market, bridge to a higher audience providing it fits under the umbrella of the issues you are involved with.
Tag: Mesh06
Will the Web Make Us Free
May 15, 2006
Fuzzy photo of moderator and Mesh founder Rob Hyndman introducing session. George Schlukbier of the U.S. Library of Congress to his left.
Unfortunately my battery ran out before I could get a better shot of the whole panel.
Tag: mesh06
Will the Web Make Us Free?
May 15, 2006
Moderator: Rob Hyndman
Panel: Ren Bucholz, Electronic Frontier Foundation
George Schlukbier, U.S. Library of Congress
Bob Young, Lulu.com
RH Question to George Schlukbier: What is the proper role of libraries now; what are libraries doing to adapt to this new reality; what is the future of libraries?
GS: Libraries have always been around in the digital age:
- digitization programs
- XML standards
- What are the formats for the 100 year archives? What are we going to keep, and who is going to keep it?
- Hopes we preserve more of the ‘Net than we currently have
- A lot of the issues will be addressed by the libraries
RH: Who is deciding this?
- a number of federal government agencies
- NARA gave a big grant for digitization preservation project
RH: libraries can be thought of where all the servers are kept. Are we not all creating libraries; are we not all content creators?
Bob Young: a lot of people are creating content that is being lost; a lot of this content deserves to get lost. How does the library differentiate what should be kept?
GS: That is part of what the libraries do, how the collection is focused. No one has put out a scope of what should be collected; for example, everything from the last election.
BY: whatever is popular is what they save at Lulu.com. They are trying to create a marketplace of content.
RH: How do you save what is worth saving?
BY: What authors need more at the beginning is distribution rather than protection or no one will be reading. Most authors need more distribution, not less. The moment you wrap DRM around a work, you are going to have less distribution. Once someone shows them authors and readers value DRM, then they will use it.
RH: Different shades of grey, or is DRM dead on arrival?
Ren Bucholz: For vast majority of authors, threat isn’t piracy but distribution. Late 1990s, early 2000s – Napster was more than a punchline; it was a Library of Alexandria of all the world’s music housed on individual computers – quite incredible looking at it without the hype. It made EFF sit up and take notice. The idea is not to shut it down but how to monetize the concept.
BY: We worry about DRM, privacy, and being shut down. What if, in the days of Napster, the music publishers had a powerful DRM and, if you were willing to pay, This helped more hear the music, and more people went out to the concerts as a result. The citizen and the consumer are the same person; why do we need the legislators tell us what we need?
RB: publishers trying to control rights they don’t actually have with regard to viewers and copyright holders.
See http://www.eff.org/share - mechanism for sharing
GS: When conceiving of the 100 year archive, they want a path to go back.
Looking for a tagging system so that people can tell them when it is the best thing they are doing and is worth keeping. Why isn’t the entertainment industry helping to pay for preserving their films and the like, and leaving it to government funding to do this?
RH: Open Content Alliance versus Google database
GS: Best thing that happened for libraries was Google’s announcement and the Open Content Alliance - suddenly this material is seen as having worth and being important.
Tag: Mesh06
Moderator: Rob Hyndman
Panel: Ren Bucholz, Electronic Frontier Foundation
George Schlukbier, U.S. Library of Congress
Bob Young, Lulu.com
RH Question to George Schlukbier: What is the proper role of libraries now; what are libraries doing to adapt to this new reality; what is the future of libraries?
GS: Libraries have always been around in the digital age:
- digitization programs
- XML standards
- What are the formats for the 100 year archives? What are we going to keep, and who is going to keep it?
- Hopes we preserve more of the ‘Net than we currently have
- A lot of the issues will be addressed by the libraries
RH: Who is deciding this?
- a number of federal government agencies
- NARA gave a big grant for digitization preservation project
RH: libraries can be thought of where all the servers are kept. Are we not all creating libraries; are we not all content creators?
Bob Young: a lot of people are creating content that is being lost; a lot of this content deserves to get lost. How does the library differentiate what should be kept?
GS: That is part of what the libraries do, how the collection is focused. No one has put out a scope of what should be collected; for example, everything from the last election.
BY: whatever is popular is what they save at Lulu.com. They are trying to create a marketplace of content.
RH: How do you save what is worth saving?
BY: What authors need more at the beginning is distribution rather than protection or no one will be reading. Most authors need more distribution, not less. The moment you wrap DRM around a work, you are going to have less distribution. Once someone shows them authors and readers value DRM, then they will use it.
RH: Different shades of grey, or is DRM dead on arrival?
Ren Bucholz: For vast majority of authors, threat isn’t piracy but distribution. Late 1990s, early 2000s – Napster was more than a punchline; it was a Library of Alexandria of all the world’s music housed on individual computers – quite incredible looking at it without the hype. It made EFF sit up and take notice. The idea is not to shut it down but how to monetize the concept.
BY: We worry about DRM, privacy, and being shut down. What if, in the days of Napster, the music publishers had a powerful DRM and, if you were willing to pay, This helped more hear the music, and more people went out to the concerts as a result. The citizen and the consumer are the same person; why do we need the legislators tell us what we need?
RB: publishers trying to control rights they don’t actually have with regard to viewers and copyright holders.
See http://www.eff.org/share - mechanism for sharing
GS: When conceiving of the 100 year archive, they want a path to go back.
Looking for a tagging system so that people can tell them when it is the best thing they are doing and is worth keeping. Why isn’t the entertainment industry helping to pay for preserving their films and the like, and leaving it to government funding to do this?
RH: Open Content Alliance versus Google database
GS: Best thing that happened for libraries was Google’s announcement and the Open Content Alliance - suddenly this material is seen as having worth and being important.
Tag: Mesh06
The Future of Broadcasting
From left to right:
Barnaby Marshall (moderator);
Jian Ghomeshi, CBC broadcaster;
Andrew Baron, co-founder of video blog Rocketboom;
Amber MacArthur, podcaster and G4TechTV broadcaster
Tag: Mesh06
Monday, May 15, 2006
The Future of Broadcasting
Moderator: Barnaby Marshall
Panelists: Jian Ghomeshi, Andrew Baron, Amber MacArthur
Is our use of technology deep and long lasting, or fleet and shallow?
Jian Ghomeshi:
Examples of broadcasters/news media buying diversity:
Newscorp buying MySpace
NY Times first time online has exceeded paper format – they have done an excellent job of diversifying so have nothing to worry about – paper format may be dying, but NYT won’t die.
If it is the end of the platform, it is not the end of the major players
Andrew Baron
With iPod and iTunes – Apple is setting the standards and has created their own gate keeping scenario but everyone has access.
Rocketboom as an example – the only way previously to promote their show, they would have had to use a traditional distributor, but access would not have been available to them. Now distribution is available to everyone and the “long tail” can thrive. There is an increasingly level playing field. Bands can make an album that would have cost $1 million now can be made for $1,000.
Rocketboom got rid of the middlemen and have worked directly with the advertisers. They have a page laying out the “worth” of ads. Costs them $25 per episode, but the advertising worth is three times the worth of a television show.
Rb available on TiVo – collaboration – can see collaboration continuing on all levels; don’t have to mass market to the lowest common denominator any more.
This is the perfect medium for the guy who has psychological problems who cannot socialize but who can put together a program in his basement.
Amber MacArthur
New TV show called Torrent – featuring the best video podcasts from people around the world so a challenge to straddle both worlds and show old media how new media works. Reach: traditional TV cannot compete with video podcasts that have “eyeballs” from around the world. The power of the internet can get your voice out to as many people as possible.
Broadcasters are going to have to start paying attention to this new medium or they are going to be left behind.
Things like YouTube are a better way to share content. If you push people off-line, they are going to go elsewhere for their content.
Jian Ghomeshi
Pandora project
– most of his work has been to promote new media
– where people can get excited about new technology
– pay user fees and don’t have to watch ads
End of broadcasting
- CBC has been supportive of podcasting
- Yahoo Music model was set up to replace radio, not unlike Pandora
- Renting versus owning – people like to have a jewel case sitting on a shelf
The ability to be heard, to get the message out, if you are a band that is not widely prominent has profoundly changed
Andrew Baron
Previously the TV Guide was seen as the future entry point; now everyone is scrambling to create the ideal entry point. Now it is becoming like Google where you look for and “pull” the programming.
Jian Ghomeshi
We still need the best writers, producers, videographers. “The cream of the crop will rise to the top.”
Amber MacArthur
A lot of people can do it, but a lot people cannot do it well. The best will rise to the top. Competition is a healthy, positive thing.
Andrew Baron
People only have so much time to watch. Audience will be spread out.
Two revenue-generating models:
- advertising
- subscription
Jian Ghomeshi
Q: Will traditional media die?
A: Most noticeable affect is with the newspapers, then commercial radio (not talk or public radio) – may not be able to sustain themselves in the next 20 or 30 years.
Amber MacArthur
Print is easiest to do on line; video is difficult to do online and do well.
Tag: Mesh06
Panelists: Jian Ghomeshi, Andrew Baron, Amber MacArthur
Is our use of technology deep and long lasting, or fleet and shallow?
Jian Ghomeshi:
Examples of broadcasters/news media buying diversity:
Newscorp buying MySpace
NY Times first time online has exceeded paper format – they have done an excellent job of diversifying so have nothing to worry about – paper format may be dying, but NYT won’t die.
If it is the end of the platform, it is not the end of the major players
Andrew Baron
With iPod and iTunes – Apple is setting the standards and has created their own gate keeping scenario but everyone has access.
Rocketboom as an example – the only way previously to promote their show, they would have had to use a traditional distributor, but access would not have been available to them. Now distribution is available to everyone and the “long tail” can thrive. There is an increasingly level playing field. Bands can make an album that would have cost $1 million now can be made for $1,000.
Rocketboom got rid of the middlemen and have worked directly with the advertisers. They have a page laying out the “worth” of ads. Costs them $25 per episode, but the advertising worth is three times the worth of a television show.
Rb available on TiVo – collaboration – can see collaboration continuing on all levels; don’t have to mass market to the lowest common denominator any more.
This is the perfect medium for the guy who has psychological problems who cannot socialize but who can put together a program in his basement.
Amber MacArthur
New TV show called Torrent – featuring the best video podcasts from people around the world so a challenge to straddle both worlds and show old media how new media works. Reach: traditional TV cannot compete with video podcasts that have “eyeballs” from around the world. The power of the internet can get your voice out to as many people as possible.
Broadcasters are going to have to start paying attention to this new medium or they are going to be left behind.
Things like YouTube are a better way to share content. If you push people off-line, they are going to go elsewhere for their content.
Jian Ghomeshi
Pandora project
– most of his work has been to promote new media
– where people can get excited about new technology
– pay user fees and don’t have to watch ads
End of broadcasting
- CBC has been supportive of podcasting
- Yahoo Music model was set up to replace radio, not unlike Pandora
- Renting versus owning – people like to have a jewel case sitting on a shelf
The ability to be heard, to get the message out, if you are a band that is not widely prominent has profoundly changed
Andrew Baron
Previously the TV Guide was seen as the future entry point; now everyone is scrambling to create the ideal entry point. Now it is becoming like Google where you look for and “pull” the programming.
Jian Ghomeshi
We still need the best writers, producers, videographers. “The cream of the crop will rise to the top.”
Amber MacArthur
A lot of people can do it, but a lot people cannot do it well. The best will rise to the top. Competition is a healthy, positive thing.
Andrew Baron
People only have so much time to watch. Audience will be spread out.
Two revenue-generating models:
- advertising
- subscription
Jian Ghomeshi
Q: Will traditional media die?
A: Most noticeable affect is with the newspapers, then commercial radio (not talk or public radio) – may not be able to sustain themselves in the next 20 or 30 years.
Amber MacArthur
Print is easiest to do on line; video is difficult to do online and do well.
Tag: Mesh06
Mesh welcome
Mesh conference on Web 2.0 in Toronto May 15, 2006- the audience waits for the opening remarks.
Tag: Mesh06
Michael Geist interviewed by Rob Hyndman
Mesh conference on Web 2.0 issues in Toronto May 15, 2006.
Tag: Mesh06
Rob Hyndman Conversation with Michael Geist
**Raw notes** links have yet to be added!
Mesh Conference 2006
Rob Hyndman conversation with Michael Geist
May 15, 2006
Dr. Michael Geist – introduction by Rob Hyndman
– a leading international thinker on IP and law
- critic of US copyright law
- looking for made-in-Canada solution
- law professor at University of Ottawa
- nationally syndicated columnist in Toronto Star and Ottawa Citizen
- widely read blog
Introductory talk by Michael Geist
Sam Bulte – Liberal candidate in last Federal election brought down by bloggers reporting on her association with copyright stakeholders? Word spread after Michael Geist put this into context on his blog.
- Sorry Everybody
- Apologies Accepted
- Fanfiction.net – script writing
- Find it Rip it Mix it Share it Come and Get it – Creative Archive * Group
- Backstage.bbc.co.uk
Flickr
Creative Commons
Soundclick
Internet Archives
Google Scholar
Google Book Search
SourceForge.net – 1.2 registered users
Print media- huge growth for those who increase online content
Book market – “What is more long tail than Canadian content?” – go to a Barnes & Noble in the U.S. and try to find Canadian content other than Margaret Atwood
Irwin Law – In the Public Interest – read free online, covered with Creative Commons license
CBS Netcast – freely postcasting shows online
YouTube – growth of the clip culture
Video gaming market – TV-like numbers – companies setting up in Canada because of strength of programming community.
Cineclix
BitTorrent – Warner Bros. struck a deal to distribute movies online
Radio – CBC podcasting “best of” – can’t afford the bandwidth to put all their shows up
Kyouradio.com
Music – struggling – competition, retail channel changes, pricing points down
- 90% Cdn music produced by indies
- Puretracks- [can’t be used by Mac users]
- Canadian Music Creators Coalition - http://www.musiccreators.ca/
- Jane Siberry – own pricing model
What’s the policy?
How do we encourage this kind of activity?
Conversation with Rob Hyndman
Bill 60 Copyright died on the Order Paper; new legislation is expected to be introduced this fall; expects it to be more U.S.-style legislation.
The current protection tools currently don’t work. This legislation has an impact with free speech and scientific research.
iTunes phenomenon – they were able to negotiate content protection deals with the distributors – only did this once Napster made them realize how people wanted music delivered, and they were going to download whether they paid or not.
Why more content on U.S. iTunes than Canadian? Where is the French content? Economic parity – Apple starts with the larger players; some of the larger players have held out e.g. Sony dragging its feet, unwilling to move into the market place. It is more about protecting their devices in competition with iPod rather than protecting their music.
Effort to rollback DRM – are there signs there is flexibility in this area?
Users already have control over the content; some changes are taking place. Countries are now realizing that policies put into place in mid-90s do not cover current situations, current technology.
We are clearly seeing a move to collaborative content production. What does this tell us about the ideal copyright policy?
We do need copyright; it plays an important role. Most of the legislation controls are not about copyright or the artist; they are about trying to control markets. Nigeria – number one movie industry; people are making own movies and selling them on the streets without copyright coverage.
Do we need copyright policy in Canada?
Starting point really is: “do no harm” but we have to realistically realize in politics people do not want to be seen as doing nothing.
What is the current political reality and what are the reasons for it?
25 years of lobbying; musicians speaking out (Canadian Music Creators Coalition) was a breath of fresh air but it is hard to undo 25 years of lobbying. The politicians did stand up and take notice, and met with this group. CMCC is breaking away from CRRA (Canadian Retransmission Right Association).
What is your feeling about the severity of the times?
Net neutrality is a big issue, especially in the U.S.; there is an issue about whether certain levels of the internet should be at a cost. Some have the ability to block access to certain websites e.g. blocking a union from accessing a website that supports it, or blocking a whole city from seeing a website. We have examples in Canada of discrimination blocking people from seeing certain types of websites. There is a need for clear net neutrality legislation. The end users want to know they can access content without being blocked by Rogers, Telus, etc.
Three years for now, will political parties have missed the boat? What will the political landscape look like?
After the last election, the Bulte issue raised some interest. What is the number of letters you need for something to get noticed? You need only two letters from within your riding to get noticed by your Member of Parliament.
Our policies that are premised around the need for incentives to get people to create are faulty. Many people coding for Open Source without any incentive, for example.
Tag: Mesh06
Mesh Conference 2006
Rob Hyndman conversation with Michael Geist
May 15, 2006
Dr. Michael Geist – introduction by Rob Hyndman
– a leading international thinker on IP and law
- critic of US copyright law
- looking for made-in-Canada solution
- law professor at University of Ottawa
- nationally syndicated columnist in Toronto Star and Ottawa Citizen
- widely read blog
Introductory talk by Michael Geist
Sam Bulte – Liberal candidate in last Federal election brought down by bloggers reporting on her association with copyright stakeholders? Word spread after Michael Geist put this into context on his blog.
- Sorry Everybody
- Apologies Accepted
- Fanfiction.net – script writing
- Find it Rip it Mix it Share it Come and Get it – Creative Archive * Group
- Backstage.bbc.co.uk
Flickr
Creative Commons
Soundclick
Internet Archives
Google Scholar
Google Book Search
SourceForge.net – 1.2 registered users
Print media- huge growth for those who increase online content
Book market – “What is more long tail than Canadian content?” – go to a Barnes & Noble in the U.S. and try to find Canadian content other than Margaret Atwood
Irwin Law – In the Public Interest – read free online, covered with Creative Commons license
CBS Netcast – freely postcasting shows online
YouTube – growth of the clip culture
Video gaming market – TV-like numbers – companies setting up in Canada because of strength of programming community.
Cineclix
BitTorrent – Warner Bros. struck a deal to distribute movies online
Radio – CBC podcasting “best of” – can’t afford the bandwidth to put all their shows up
Kyouradio.com
Music – struggling – competition, retail channel changes, pricing points down
- 90% Cdn music produced by indies
- Puretracks- [can’t be used by Mac users]
- Canadian Music Creators Coalition - http://www.musiccreators.ca/
- Jane Siberry – own pricing model
What’s the policy?
How do we encourage this kind of activity?
Conversation with Rob Hyndman
Bill 60 Copyright died on the Order Paper; new legislation is expected to be introduced this fall; expects it to be more U.S.-style legislation.
The current protection tools currently don’t work. This legislation has an impact with free speech and scientific research.
iTunes phenomenon – they were able to negotiate content protection deals with the distributors – only did this once Napster made them realize how people wanted music delivered, and they were going to download whether they paid or not.
Why more content on U.S. iTunes than Canadian? Where is the French content? Economic parity – Apple starts with the larger players; some of the larger players have held out e.g. Sony dragging its feet, unwilling to move into the market place. It is more about protecting their devices in competition with iPod rather than protecting their music.
Effort to rollback DRM – are there signs there is flexibility in this area?
Users already have control over the content; some changes are taking place. Countries are now realizing that policies put into place in mid-90s do not cover current situations, current technology.
We are clearly seeing a move to collaborative content production. What does this tell us about the ideal copyright policy?
We do need copyright; it plays an important role. Most of the legislation controls are not about copyright or the artist; they are about trying to control markets. Nigeria – number one movie industry; people are making own movies and selling them on the streets without copyright coverage.
Do we need copyright policy in Canada?
Starting point really is: “do no harm” but we have to realistically realize in politics people do not want to be seen as doing nothing.
What is the current political reality and what are the reasons for it?
25 years of lobbying; musicians speaking out (Canadian Music Creators Coalition) was a breath of fresh air but it is hard to undo 25 years of lobbying. The politicians did stand up and take notice, and met with this group. CMCC is breaking away from CRRA (Canadian Retransmission Right Association).
What is your feeling about the severity of the times?
Net neutrality is a big issue, especially in the U.S.; there is an issue about whether certain levels of the internet should be at a cost. Some have the ability to block access to certain websites e.g. blocking a union from accessing a website that supports it, or blocking a whole city from seeing a website. We have examples in Canada of discrimination blocking people from seeing certain types of websites. There is a need for clear net neutrality legislation. The end users want to know they can access content without being blocked by Rogers, Telus, etc.
Three years for now, will political parties have missed the boat? What will the political landscape look like?
After the last election, the Bulte issue raised some interest. What is the number of letters you need for something to get noticed? You need only two letters from within your riding to get noticed by your Member of Parliament.
Our policies that are premised around the need for incentives to get people to create are faulty. Many people coding for Open Source without any incentive, for example.
Tag: Mesh06
Mesh Conference 2006
Howdy! I've barely recovered from the CALL conference and today I am at the first ever Mesh Conference in Toronto. It is a Web 2.0 conference. A few faces familiar to me are here: Jim Milles, Jane Dysart, and Rob Hyndman (one of the founders of Mesh).
Finally, a conference with power in the floor and free wireless! I am posting this during the third session, and I will try to add content as I can. Kind of ironic since I haven't posted much from the CALL conference yet. But, we do what we can.
Enjoy!
Connie
Tag: Mesh06
Friday, May 05, 2006
Check out CALL Blog 2006
If you are wondering what I'm up to, I'm now in Edmonton gearing up for the CALL conference. Some of my comings and goings are being recorded over at the CALL Blog 2006.
Cheers,
Connie
Cheers,
Connie
Sunday, April 30, 2006
On the Road to Edmonton
Well, I worked flat out last week until I had to catch my flight. You should see all the dockets I input, and how surprised my book club was when I pulled out invoices for me to sign during our meeting earlier in the week. That's just over the top, isn't it?
I still have urgent loose ends nagging at me before I can truly relax on this pre-conference vacation, not the least of which is finishing up slides for my panel presentation this coming Saturday.
Currently I am "on vacation" in Calgary. I'm certainly decompressing! I've slept at least 22 hours in the last two days.
You probably won't hear from me on this blog in the next several days. After Calgary I will be going to Edmonton for the CALL conference. I will, however, be contributing to the CALL 2006 conference blog.
I still have urgent loose ends nagging at me before I can truly relax on this pre-conference vacation, not the least of which is finishing up slides for my panel presentation this coming Saturday.
Currently I am "on vacation" in Calgary. I'm certainly decompressing! I've slept at least 22 hours in the last two days.
You probably won't hear from me on this blog in the next several days. After Calgary I will be going to Edmonton for the CALL conference. I will, however, be contributing to the CALL 2006 conference blog.
Tuesday, April 25, 2006
This week on Slaw - Copyright Week
This week on Slaw we are exploring our first weeklong theme: Copyright. Special guest bloggers David Vaver, Professor of intellectual property and information technology law, University of Oxford, and director of the Oxford Intellectual Property Research Centre, St Peter's College, and Michael Geist, who holds the Canada Research Chair of Internet and E-commerce Law at the University of Ottawa, have joined us to explore and discuss the issues.
My scheduled day to post to Slaw is Friday, and I have something interesting in the works--I hope it comes to fruition. I may do some additional blogging as well if I get inspired.
I encourage you to have a look at Slaw and add your voice to the discussion by posting your questions, comments and concerns.
My scheduled day to post to Slaw is Friday, and I have something interesting in the works--I hope it comes to fruition. I may do some additional blogging as well if I get inspired.
I encourage you to have a look at Slaw and add your voice to the discussion by posting your questions, comments and concerns.
Monday, April 24, 2006
What I've been up to
Well, no time today to mention everything I've been up to. Suffice it to say I have been out meeting and talking to a lot of different people with a variety of interests, and I'm hoping to blog about it soon. (I keep saying that to myself: get this one event over with and you can blog about EVERYTHING!). Oh, the pressure!
Anyway, I don't even have the energy at this particular moment to even list everything, but I am excited about my latest article on LLRX which I see has just been released.
In this episode, Librarian on the Verge of KM, I talk about a wide range of knowledge management issues I have been contemplating, not the least of which is the idea that I even actually do KM. I am forced to admit to my inner knowledge manager. I did not conduct any interviews this time around since it was mostly a "download" of all my thoughts at the time I was writing, but I did quote my colleague out in Vancouver, Steve Matthews. And I don't think he knows it yet.
The other exciting thing I should mention is that I finally had a chance to meet Jim Milles in person this weekend. He came up to Toronto from Buffalo, we met for dinner, and then went over to the first meetup of Toronto podcasters. That was an interesting and fun meeting. I learned an awful lot!
Anyway, I don't even have the energy at this particular moment to even list everything, but I am excited about my latest article on LLRX which I see has just been released.
In this episode, Librarian on the Verge of KM, I talk about a wide range of knowledge management issues I have been contemplating, not the least of which is the idea that I even actually do KM. I am forced to admit to my inner knowledge manager. I did not conduct any interviews this time around since it was mostly a "download" of all my thoughts at the time I was writing, but I did quote my colleague out in Vancouver, Steve Matthews. And I don't think he knows it yet.
The other exciting thing I should mention is that I finally had a chance to meet Jim Milles in person this weekend. He came up to Toronto from Buffalo, we met for dinner, and then went over to the first meetup of Toronto podcasters. That was an interesting and fun meeting. I learned an awful lot!
Thursday, April 20, 2006
Internet Tools for Lawyers: Law Firm Extranets
Law Firm Extranets - by Jerry Lawson. Good article; the negative "watch out for" stuff is towards the end.
Friday, April 07, 2006
ETech@work - emerging technologies and trends in business
ETech@work is a new blog by Shwen Gee, an otter group advisory board member, to supplement supplement his podcast ETech@Work Podcast. I don't think the podcast part is up and running yet, but so far the blog is excellent!
SYNOPSIS:
From "blogging for business" to "podcasting for profit"--we've all heard the buzzwords, but who are these actually working for and what are the direct or indirect benefits of using such emerging technoligies (ETech) in corporate environments, academic institutions, and other organizations?
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