Announcing Social Media Engagement Certificate at University of Toronto - On-line Courses Start Sept. 9th

I have more project news to share:

I am excited to announce a new Social Media Engagement certificate through the iSchool Institute at the Faculty of Information, University of Toronto that Daniel Lee and I will be teaching starting in September!  

Please check out the details below and on the iSchool Institute website. I encourage you to sign up or pass along this info to anyone you think might be interested.

The certificate is made up of two 7-week courses taught on-line:

• Social Media Planning for Organizations
• Social Media Tools and Tactics (description to be posted)

The courses can be taken individually or can be taken together for a University of Toronto-backed certificate. To obtain the certificate, there is also an assignment (details below). 

People have been asking us about how the course will be delivered, so I though it would be helpful to explain our vision for this program. Daniel and I have been working hard all summer putting the content together:

Content

Social Media Planning for Organizations - we will be following a "Social Media Strategy" framework delving into the following aspects:

• Learning
• Listening / monitoring
• Engagement
• Measurement
• Development of organizational capabilities
• Objectives and prioritization
• Governance - including who will do what as well as establishing policies
• Defining tools and tactics

The one-day course we taught in person followed a similar format; however, we have expanded the material and will have time to go more in-depth on each of the topics. 

Social Media Tools and Tactics - we will be looking at the "ecosystem" of social media, working with popular representative tools, and looking at the tactical side of working with social media. The focus will be on social media for organizations, but welcome discussion about personal use as well. 

Format 

Each course runs over a 7 week period. Each week there will be about 3 hours of work (content and homework), for a total of 21 hours. The courses will be taught primarily from Wikispaces, a wiki platform which we have set up for private discussion. We will have videos to introduce content, there will be readings, homework assignments, and discussion topics for class participants. We will be supplementing these with video conferencing sessions, likely using Google Hangout. Daniel and I are also planning to have online "office hours" to answer questions from participants. For the Social Media Tools and Tactics course, class participants will also be trying out social media tools each week. 

The plan is for us to alternate the courses so that people can take them in either order. 

Participation

While the courses will largely be done on participants' own time, there will be weekly discussion questions on the wiki and video conferencing sessions. The more someone participates in these activities, the more they will be likely to learn. There will be a lot to discuss! We hope these interactive activities will allow us to explore the specific needs of the group.

Our goal with the variety of formats, content and engagement with the course will make this course engaging for all adult learning styles. 

Certification Assignment

To obtain certification, a participant will need to complete both courses plus successfully complete an assignment. The assignment will have a practical outcome: it will be an initial draft report for a social media pilot project. We know from participants in our past courses that these assignment reports have been useful in getting their organizations started toward a thoughtful, well-planned approach to social media. 

For more info

Here are the links you need for more info:

• Social Media Planning for Organizations - info & course registration
• Social Media Engagement Certificate
• iSchool Institute, Faculty of Information, University of Toronto

Questions? Please feel free to email me or the iSchool Institute.

Please pass this information along to your co-workers, friends and family. We would love to see a good turnout in our first course to get the ball rolling! 

Bringing Knowledge Management Benefits to Smaller Law Firms and Law Departments

Knowledge Management has been around in larger law firms now for more than 15 years.  Long enough to have evolved, matured, and brought the bigger firms numerous benefits. As these efforts have  touched so many departments inside the individual firms, the idea is also now slowly catching on in other firms and law departments.

What is Knowledge Management?

It is one of those amorphous management terms that covers a range of concepts. At the heart of it is sharing the knowledge and work products accumulated by members of an organization so that people are not re-inventing the wheel, and instead building on each others' efforts and learning. 

This is not a new idea to any law firm. Here are some examples of basic KM at work:

• individual partners--and sometimes groups of partners--keep a list of template documents such as key agreements at hand so they do not have to figure out new wording each time clients need one
• lawyers collect research memoranda together on the network so that they can see if something has already been done before starting new work
• students and associates work with mentors to learn the ropes of the various practice areas
• members of practice groups meet on a semi-regular basis to share what they are doing either formally or informally so that they can learn from one another and perhaps even coordinate efforts.

Bring in someone with experience and understanding in this area, and more benefits can be uncovered and developed, such as:

• more precedent documents can be collected, reviewed, and put into formats for better re-use, with clauses available for the different circumstances
• agreements can be pulled into templates and automated so that the lawyer or staff member only needs to fill out a quick form to generate a draft of the agreement for review
• work processes can be streamlined into a more efficient workflows with steps tracked and reminders sent as needed
• key tips, checklists, explanations and sample documents can be set up to appear as searchers look for certain words or terms on the network
• key learnings uncovered by senior partners and practice groups can be incorporated into professional development programming for students and associates
• work can be better tracked so that the law firm has a sense of how long it takes to complete certain pieces of work so they can better estimate the cost to do the work--especially useful if clients are asking for alternative fee arrangements
• practice groups can be formed and coordinated to attract clients from a new market.

For an additional list of how KM is manifested in law firms, I encourage you to read Ted Tjaden's 2009 article The 7 Faces of Legal Knowledge Management [pdf] which he has generously shared with us from his Legal Research and Writing website. I would argue that KM has expanded out to encompass additional roles since this article was put together, but it gives a well-rounded view.  

KM for smaller firms and law departments

Not so long ago I was getting approached by smaller firms to give an idea of how to bring them benefit of KM. I was disappointed to find the cost of consulting on full strategy, plan and implementation made helping these firms get started prohibitive before even taking into consideration software changes or purchases. 

I then approached my fellow Knowledge Management consultant Stephanie Barnes of Missing Puzzle Piece Consulting to help put together a more accessible alternative: a KM assessment and coaching service. Stephanie has been helping professional organizations successfully implement KM for more than 20 years, and one of the most passionate leaders I know in this area. I have been very privileged to work with her.  

We call the new service Law Firm KM --- you can check out our website lawfirmkm.com. 

We spent a significant amount of time looking at all aspects of Knowledge Management, and developing a comprehensive set of questions to help firms and corporate counsel determine where they currently sit on a knowledge maturity scale. The questions help them determine priorities, and we then put together a list of manageable next steps. We essentially did the thinking up front so that, after the assessment, firms can jump into the action instead of spending too much time on working through theory and strategy.

We tested out the concept over a number of months and had favourable feedback. We modified things as we went into each test using the feedback we received, and I am excited to say we have put together a very helpful service. 

We are now just getting the ball rolling on this initiative. Since Stephanie is currently in demand working on projects across Canada and internationally,  I encourage you to get in touch sooner rather than later if you are interested and would like to schedule some time with us. 

An assessment takes a day spent with selected members of your firm or department, and we get a report back to you quickly. Coaching for implementing the next steps is optional. The coaching is especially helpful for anyone new to KM who would like some advice on getting started or working through more advanced projects. 

More about KM

If you are interested in learning more about Knowledge Management, I encourage you to follow along over on our Law Firm KM blog. I have also put together a list of "must-read" KM blogs.  I encourage you to leave a note if you find the list useful. You are also invited to post your questions in the comments. 

What about you--can you think of other ways to bring the benefit of Knowledge Management to smaller law firms and corporate law departments? Please share in the comments!