Steve Matthew's post Lawyer Marketing With Twitter over at the Law Firm Web Strategy blog. I have to tell you, even though I have been following a few lawyers on Twitter (for example, Rob Hyndman and Doug Corneluis) I figured these guys were the exception and it would be unlikely to catch on in the legal world. After all, who has time for yet another network, especially one not yet proven and measured as a tool for promoting oneself? Lawyers are busy people with little time for extraneous, frivolous activity.
But perhaps that is where I am wrong...
If a lawyer's professional network is on Twitter, that is probably the best place for him or her to be. And sending out occasional "tweets" or messages via Twitter is definitely a lot faster than composing a full blog post. It just takes a lot less effort, and could have a strong impact if used to build relationships and do the right kind of promotion. Sending and monitoring tweets via blackberry or cellphone is also easy once you set it up. And messages can be sent to everyone in your network at once, while at the same time remaining personal. Wow, Steve's right, that is gold to a law marketer's ears.
And since Steve's post, I am amazed at how many lawyers have added me into their Twitter networks! I completely underestimated the use of Twitter by lawyers it seems. But I do welcome all of you to the party, and there is room for many more. Check out: Steve Matthews on Twitter; Connie Crosby on Twitter. Steve's blog post has additional suggestions to get you started.
And then Jim Groom on his blog post Bestiaries, Lockdown, and Twitter at BavaTuesdays describes how on Tuesday, May 6th he was attending a lecture at the University of Richmond when they were quietly locked down without explanation. He and others managed to check in with friends and colleagues via Twitter to gain additional information. It turns out they were locked down in response to a suspected gunman on campus. Jim and others (including two UR librarians who I follow on Twitter, eclectic librarian Anna_C and Andy Morton) were able to inform and give comfort to one another, helping to keep everyone in the various classrooms calm and even amused during an uncomfortable time.
Jim Groom explains:
People at UR were sharing information and giving advice to one another, while the larger network from around the world was sending regards, prayers, questions, and their well wishes. I had a very powerful sense that those “others” were there with us from beyond that lab, or even the UR campus. I can’t fully explain why that felt so good, someone even offered a Safety dance from abroad, nothing like a laugh during a moment of untold strangeness.He also compares Twitter against other available technologies during this time:
Of all the technologies we had at our disposal, very few were more effective than Twitter. I got access to the latest news reports outside the campus from fellow twits, I got an image of the alleged perpetrator, I got support, and vital information. My cellphone had no signal, and my e-mail was useless to me because I am not part of the UR community, hence I wouldn’t be notified there. For those thinking about a means to manage a crisis, I would put Twitter, or an application like it at the top of the list. It proved invaluable today for all sorts of reasons, and it made all the other means of connecting with others and collecting information dreadfully inadequate.I asked Anna_C her take on this, which technology she jumped to first. She agreed her first inclination was indeed to go to Twitter. Next she went to the meebo room (chat room) set up by the inimitable Library Society of the World to talk with fellow librarians.
Jim Groom points out this situation reminded him of the journalism student who was arrested in Cairo and managed to get word of his arrest out via Twitter. Family and friends were subsequently able to work to get him released. A juicy drama indeed!
Last night on the library talkshow Uncontrolled Vocabulary (Episode #41) we discussed these two incidents, whether Twitter is changing the way those of us using it are communicating. We came to the conclusion that, while it cannot be relied upon as a formal means of emergency communication, it definitely plays a role in people talking to one another in ways that we otherwise just do not have available. If this subject interests you, the episode is worth a listen since we really got into this particular discussion.
For those of you already using Twitter, do you think it has changed the way you communicate in any respect? If you are not using Twitter, is it something you would try? Why, or why not? Please add your comments--thanks!