Wednesday, May 25, 2005

Blogging - Hyperlocal Expertise

Lately I have been asked a lot of questions about the benefits of blogging. One question in particular has made me pause a few times this week: does it not defeat the purpose of blogging if everyone blogs? Are we not better with fewer blogs? My off-the-cuff response was that, the more blogs, the more specific each blog can be in its topics and coverage.

Supporting that idea is an excellent post by Toronto lawyer Rob Hyndman: Blogging - Hyperlocal Expertise. From his article:
One of the fascinating possibilities that blogging has created is low-cost, user-generated news and information about local community.

Have a look.


Anonymous said...

hey connie,

great to see you at the conference.

am back at work this week and catching up on my reading. this article talks about the benefits of blogging by individual lawyers from the legal marketing perspective.

Connie said...

Great! Thanks. Good to see you too, um....who are you? ;-)