She specializes in library technology planning. Podcasts sessions with authors, interviews, etc. Has a blog LibraryTechtonics
- what do people use to subscribe to podcasts?
iTunes, Miro (can be used for videos and podcasts)
- go and listen to as many podcasts; watch as many vidcasts in your area as you can as research to see what is already being done. Gives you a starting point for areas you might be more knowledgeable in, what length to run them for, learn from their successes
- what is a successful 'cast really varies for the area you are in
- is there something of interest to your planning process
- is your niche already full? In that case, offer to be guest host, help with the 'cast that already exists in your niche
Have there been any recent instant rockstars? Not really - easy for everyone to do it, so harder to stand out. 'Cast like RocketBook went instantly viral because it was new. Now it is about creating a niche for yourself.
Considerations: how much do you have to spend on budget, equipment, time?
At the beginning you may just record and put it out raw, but over time you will want to spend more time editing, making it more polished.
Whatever you are recording, it is to your benefit to be wearing headphones so you can hear what it sounds like-- you can adjust levels as you record. Will save yourself production time. Headsets with microphones don't cost that much. Recording software such as castblaster can cost like $50. Or Audacity is free - allows you to do downloading, editing, exporting into MP3 etc.
Can host onto your own site all in one place, or distribute to other sites;
Don't let your podcast be an "abandoned baby" on Talkshoe...
You don't need to have a five-year plan, but set yourself goals, motivations. Keep it simple in the beginning.
Ask others doing what you want to do--ask them questions about what they are doing.
What is your goal with your podcast?
You need to do some homework, do some up-front work which will likely make it more sustainable;
Plan for time to add liner notes, show notes - please put notes in for people, times when each speaker starts (for example).
Showing posts with label podcasting. Show all posts
Showing posts with label podcasting. Show all posts
Saturday, October 27, 2007
PodCamp Boston 2: Personal Branding - the Power of Conversations with Mitch Joel
PodCamp Boston
Saturday, October 27, 2007
Mitch Joel
Building Your Personal Brand: The Power of Conversations
You need to be passionate about everything you do! How many hours a day do you spend working? Podcasting? Most of us do it to get out of our work. He wants us to bring this passion to our work.
Works during the day with fairly big brands on how to hold conversations. You can translate all of this into being more effective in our personal lives.
Why is personal branding important?
Be a better husband, wife, family member. Be a better community member. Make more money in our work.
Words account for only 7% of communication. Your personal brand is screaming so loud you can hardly hear what you are saying. Your personal brand already is! How you dress, what you do, what you do for a living, who you connect with.
A brand is a bunch of emotional things that we connect to. E.g. establishing the Apple brand. How do you establish a brand? You have to figure out the differentiater.
Why is personal branding so easy? Because we are all so different.
Internal conversation - leads to business and marketing. First:
Find the real you.
If you are interverted, connect more to people like you. Most people have never heard of him, and yet he speaks to lots of people because he is connecting with people like him.
Have you tried to write out your own story? Write that story and connect to that story--it will show what makes you truly unique. You need to have your story out, try your story out on people you trust. So often people have a different idea of you than you have of yourself.
The power of a great internal conversation. Companies have internal conversations, too. Harley-Davidson does not actually sell motorcycles. They sell a lifestyle, the open road, "the ability of a 43 accountant to dress in black leather, drive through small towns and have people be afraid of them." (Harley-Davidson executive)
What are your values, your goals, your beliefs? How many of your shows are the mental tattoos on people's minds? When your show comes out, you want them to want to listen to it right away. If someone listens to your show they connect with you.
Elevator pitch - 30 seconds to explain what you do. Four simple steps to make your pitch work.
1. State very clearly what you do.
2. Very short.
3. Has to roll off your tongue, sound natural, as if you just came up with it.
4. It has got to be memorable.
Elevators are a euphemism for life.
Be the one who stands out, make sure you are the one people remember. For your personal brand to really explode, you have to listen. Podcasters tend to have verbal diarrhea; you have to listen, listen to your listeners.
ALWAYS talk to strangers. Get out there, you can build hundreds of people in your audience just by talking to the people here at this conference. He is going to spend time people he doesn't know. He is not going to be one of those people talking to just the two only people you know. It's all about who you know. It's also about who knows you.
Plug into other people, not just your computer. Connect into people, and you will get people thinking about you.
He wants us to attend THREE social networking events in the next week. Turn to the person behind you and sit down to have coffee with that person later. If I can understand what you need, I can help you get it. Help people with their goals. You can do this by connecting people online.
"Would you like to sit next to you at dinner?" - The Economist (ad)
Your ability to give and give and not care if you get anything back in return...give abundantly, give of your time, be part of the community. Don't expect to get anything back.
Mentoring is important. Mentors can be family, friends, community, business. A lot of us are his mentors. Everyone in this room is now your mentor. You need to rely on this community. The one to many conversation.
First time in the history of the planet you now have the ability to personally have a one-to-many conversation because of the web. We now have connectivity. You've got to be connected. Everyday people can now go about our day-to-day lives to truly effect change in the world.
You can go wherever you want, and you try to find people like you. The internet - what other media allows you to find people? What other media allows you to have this conversation? Six degrees of separation/six pixels of separation - people are now intrinsically connected. How does our personal brand help you to connect with people?"
"Your brand isn't what you say it is. It's what Google says it is." - Chris Anderson (author of The Long Tail)
Forbidden - woman on the west coast has over 1.4 million friends on myspace.com
LinkedIn - power of using the channels to build your connections.
***Just remember stuff lingers forever on the web.****
6 points:
- establish yourself as an expert - don't just podcast but blog, write articles, speak.
- Be seen and known as a leader.
- Be known as an innovator.
- Separate yourself from the competition. Book: Blue Ocean Strategy
- Gain professional statute
- Build your image e.g. Bono is constantly building his image- how he look is as important as what he says.
What is your personal nametag going to say??
The rules have not changed. Make friends, tell the truth, do your homework.
Saturday, October 27, 2007
Mitch Joel
Building Your Personal Brand: The Power of Conversations
You need to be passionate about everything you do! How many hours a day do you spend working? Podcasting? Most of us do it to get out of our work. He wants us to bring this passion to our work.
Works during the day with fairly big brands on how to hold conversations. You can translate all of this into being more effective in our personal lives.
Why is personal branding important?
Be a better husband, wife, family member. Be a better community member. Make more money in our work.
Words account for only 7% of communication. Your personal brand is screaming so loud you can hardly hear what you are saying. Your personal brand already is! How you dress, what you do, what you do for a living, who you connect with.
A brand is a bunch of emotional things that we connect to. E.g. establishing the Apple brand. How do you establish a brand? You have to figure out the differentiater.
Why is personal branding so easy? Because we are all so different.
Internal conversation - leads to business and marketing. First:
Find the real you.
If you are interverted, connect more to people like you. Most people have never heard of him, and yet he speaks to lots of people because he is connecting with people like him.
Have you tried to write out your own story? Write that story and connect to that story--it will show what makes you truly unique. You need to have your story out, try your story out on people you trust. So often people have a different idea of you than you have of yourself.
The power of a great internal conversation. Companies have internal conversations, too. Harley-Davidson does not actually sell motorcycles. They sell a lifestyle, the open road, "the ability of a 43 accountant to dress in black leather, drive through small towns and have people be afraid of them." (Harley-Davidson executive)
What are your values, your goals, your beliefs? How many of your shows are the mental tattoos on people's minds? When your show comes out, you want them to want to listen to it right away. If someone listens to your show they connect with you.
Elevator pitch - 30 seconds to explain what you do. Four simple steps to make your pitch work.
1. State very clearly what you do.
2. Very short.
3. Has to roll off your tongue, sound natural, as if you just came up with it.
4. It has got to be memorable.
Elevators are a euphemism for life.
Be the one who stands out, make sure you are the one people remember. For your personal brand to really explode, you have to listen. Podcasters tend to have verbal diarrhea; you have to listen, listen to your listeners.
ALWAYS talk to strangers. Get out there, you can build hundreds of people in your audience just by talking to the people here at this conference. He is going to spend time people he doesn't know. He is not going to be one of those people talking to just the two only people you know. It's all about who you know. It's also about who knows you.
Plug into other people, not just your computer. Connect into people, and you will get people thinking about you.
He wants us to attend THREE social networking events in the next week. Turn to the person behind you and sit down to have coffee with that person later. If I can understand what you need, I can help you get it. Help people with their goals. You can do this by connecting people online.
"Would you like to sit next to you at dinner?" - The Economist (ad)
Your ability to give and give and not care if you get anything back in return...give abundantly, give of your time, be part of the community. Don't expect to get anything back.
Mentoring is important. Mentors can be family, friends, community, business. A lot of us are his mentors. Everyone in this room is now your mentor. You need to rely on this community. The one to many conversation.
First time in the history of the planet you now have the ability to personally have a one-to-many conversation because of the web. We now have connectivity. You've got to be connected. Everyday people can now go about our day-to-day lives to truly effect change in the world.
You can go wherever you want, and you try to find people like you. The internet - what other media allows you to find people? What other media allows you to have this conversation? Six degrees of separation/six pixels of separation - people are now intrinsically connected. How does our personal brand help you to connect with people?"
"Your brand isn't what you say it is. It's what Google says it is." - Chris Anderson (author of The Long Tail)
Forbidden - woman on the west coast has over 1.4 million friends on myspace.com
LinkedIn - power of using the channels to build your connections.
***Just remember stuff lingers forever on the web.****
6 points:
- establish yourself as an expert - don't just podcast but blog, write articles, speak.
- Be seen and known as a leader.
- Be known as an innovator.
- Separate yourself from the competition. Book: Blue Ocean Strategy
- Gain professional statute
- Build your image e.g. Bono is constantly building his image- how he look is as important as what he says.
What is your personal nametag going to say??
The rules have not changed. Make friends, tell the truth, do your homework.
Tuesday, February 27, 2007
Interview on Geek.Farm.Life
While at podcamp I was interviewed a couple times for podcasts. One of those has already been posted over at Geek.Farm.Life. Have a listen to the "B-side" podcast, Barncast 55b - Podcamp Toronto Interviews. I am just about to have a a listen to it myself.
Cheers,
Connie
Cheers,
Connie
Monday, February 26, 2007
Newly Re-energized!
I am completely exhausted, and yet completely re-energized at the same time. How is that possible? Last week in NYC speaking at the Ark conference, and then spending the weekend at Podcamp, I have learned so much, met so many people, and collected so many ideas! Some I have already put into place: Chris Brogan and other podcamper's network ethic to follow up with people immediately after an event to keep the contact and keep the conversation going. It is challenging when I have met at least 25 new people in 4 days. Remembering who was interested in what and how to continue that conversation is an intellectual challenge, albeit a stimulating, interesting, and enjoyable one!
I spent a good part of last night and this morning sending people LinkedIn invitations and holding follow-up discussions on our common interests. I also did some follow-up work on the podcamp toronto blog and tried to keep up with all the email! And, I was trying to get caught up on my "day job" in between.
The other thing which has really stuck with me is the idea that, if I am going to get into podcasting or videopodcasting (or what have you), I should stop being hung up on thinking it through too much, and JUST DO IT. I am so motivated, I just want to sit and start creating episodes. But, I have other nice little commitments to work on before I can do that. I need to sit and do some solid writing, workshop/presentation planning, and conference planning work. So, I am turning my energies to those things to see how what I have learned can apply to those areas. And I have a lot of great ideas on how to kick-start all of this for me. Again, I just want to roll up my sleeves and DO IT!
I think, once I get some solid sleep, it is going to be a fun month. And for February/March in Toronto, that is saying A LOT!
Cheers,
Connie
Saturday, February 24, 2007
Hello from Podcamp!
Connie is at camp today. Specifically Podcamp Toronto 2007
I am currently liveblogging it over at the Podcamp Toronto blog
There is also livestreaming available from the wiki Schedule page.
Jim Milles and I presented a session first thing this morning called "What to Podcast". We had a packed room of about 40+ podcasting wannabes. We ran it as a brainstorming session with the room and used my macbook projected on the screen as a whiteboard. I recorded our ideas in the session and have also posted it as a PDF file from the wiki.
I am currently liveblogging it over at the Podcamp Toronto blog
There is also livestreaming available from the wiki Schedule page.
Jim Milles and I presented a session first thing this morning called "What to Podcast". We had a packed room of about 40+ podcasting wannabes. We ran it as a brainstorming session with the room and used my macbook projected on the screen as a whiteboard. I recorded our ideas in the session and have also posted it as a PDF file from the wiki.
Friday, February 16, 2007
Can't Wait to See Who's Who at Podcamp Toronto!
I have been anxiously awaiting PodCamp Toronto 2007 ! It takes place next weekend. Things have been really gearing up....we are up to 207 registrants and counting. Lots of people are putting on sessions--a schedule has been put up to allow us to book ourselves in to a time slot.
I'm proud to say that Jim Milles and I are putting on an intro session in the very first time slot, called "What to Podcast". It will be a brainstorming session for podcasting newbies (like me) who want to get started but are not sure what to do for content.
Anywho, some of the people I have met, but many I haven't. It will be a lot of fun to see who is who in the world of Toronto podcasting! (well, more likely greater metropolitan Toronto area and environs podcasting).
I have my fancy new blog business cards all ready to hand out. They arrived this week!
Oh yes, and Jim recorded our conversation about Podcamp for his podcast Check This Out! (Episode 60) so if you want to know more about podcamp, we talk about it at great length.
I'm proud to say that Jim Milles and I are putting on an intro session in the very first time slot, called "What to Podcast". It will be a brainstorming session for podcasting newbies (like me) who want to get started but are not sure what to do for content.
Anywho, some of the people I have met, but many I haven't. It will be a lot of fun to see who is who in the world of Toronto podcasting! (well, more likely greater metropolitan Toronto area and environs podcasting).
I have my fancy new blog business cards all ready to hand out. They arrived this week!
Oh yes, and Jim recorded our conversation about Podcamp for his podcast Check This Out! (Episode 60) so if you want to know more about podcamp, we talk about it at great length.
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