Sunday, October 28, 2007

Podcamp Boston 2: Social Media for Business with Isabel Hilborn

Isabel Hilborn

Social media: media where the users create the content themselves.

People who are not doing this want to know why people would spend time on this.

Social Media Motivator: Hosts
- cost savings/profit
- timeliness
- suitability
- trust, legitimacy and attention - get more sales if there are bad comments about your comment along with good rather than just good comments - seems more authentic

What can Social Media address?
- professionals - networking, sale,s self-promotion, job search, industry expertise
- enterprise internal - KM, project management
- enterprise external
- marketing

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