Canada NewsWire has new name and logo

Canada Newswire has announced a new name and logo with its press release. It is now known as "CNW Group". The logo is an orange underlined "c" in a circle. They say it is a variation on the copyright symbol. I'm not sure why that would be desirable in a logo. Didn't I say something earlier about orange becoming fashionable during difficult times since it is the colour of optimism? Hmmm.