Today I attended a "webinar" (a.k.a. web seminar) along with our marketing manager. It was put on by the Legal Marketing Association, and presenter was Kevin O'Keefe. The session was entitled: Maximizing Your Law Firm's Web Site. A lot of it was common sense, but he had some great insights as well. He talked a lot about the importance of blogs for lawyers, as a way to get rich content onto a website and thereby improve listings on Google. Pretty interesting stuff. The PowerPoint presentation should be posted shortly somewhere.
In the meantime, check out his company LexBlog's website LexBlog.com. They are in the business of building blogs for lawyers! Kevin's blog, linked from LexBlog in the upper right corner or accessed directly at kevin.lexblog.com, also entitled "Real Lawyers Have Blogs(TM)", has a lot of great tools and info for getting lawyers blogging.
I'm quite taken with the idea of having individual lawyers and/or practice groups posting internally, and he has a piece on that called "Blog software for large law firm intranets and knowledge management". It doesn't have quite as much technical info to help me get started as I would like, but it does tell me what they have used blogs for internally, and that Movable Type was the application used.