Martha has been a leader in thinking creatively on how to use social media tools in both research and the dissemination of information to her stakeholders. This recent presentation gives a good overview of some of the tools she is using. In it she discusses the use of these tools for:
- mining information
- building your personal image and reputation management
- providing customer service
- crisis communication
- brand awareness
I suggest you also view the other presentations by Martha Murphy for additional ideas.
Update: As proof that "great minds think alike" I noticed Wendy Reynolds posted a column on Slaw.ca yesterday discussing another presentation she did as a panelist with Martha Murphy for Showcase Ontario.