Thursday, September 20, 2007

Sexier than a Librarian - Anyone Boycotting?

Since I wrote last week about one person's call to boycott because of the "Sexier than a librarian" slogan, I've had people asking me how my boycott is going. Just wanted to point out I never said I would be following any boycott myself. I was actually asking what all of *you* thought about it. I don't actually know of any boycott taking place. And I don't feel quite so strongly as to need to take a stand one way or another.

Guess I was just playing devil's advocate, stirring up trouble.

4 comments:

Ann O'Leary said...

There are at least 8 huge banners of "Sexier than a librarian" hanging in South Station in Boston. I am a high school librarian educated at Simmons Collge in Boston. I was having a perfect day at a Boston College football game, until I was bombarded with this ad campaign by Sony. I have emailed Jeannie Moos of CNN and suggested this as a story, at least to get the public's attention. The gadget is flat and boring, and I know that librarians are not flat and boring, so it doesn't even make sense. Why not "Sexier than a book store employee?" Why such a negative campaign anyhow? I was with my daughter who is 12, and she assured me, "Mom, it's not true." Sony needs to make sacrifices to the librarian goddesses or supply every library in the world with several free ones for our patrons, who probably prefer books with real pages anyhow! Just some thoughts...

Connie said...

LOL! I find sometimes corporate entities think it is somehow clever to use a trite stereotype, not really thinking that there might be real people behind the stereotype.

I still think, though, there is a whole "sexy librarian" stereotype, too, and wonder if they weren't mistakenly trying to play on that instead?

I agree, sacrifices to librarian goddesses should be required whatever the mitigating factors! :-)

ATIS547 said...

Sony has responded to us.

I think they proved our point. Here is what I sent Sony.

Connie said...

Thanks for the update, ATIS547!